The brand is created by Shoma Akatsukigawa, who was born in China and is now based in Tokyo.
The brand started full-fledged activities from 2021AW, and its name, HEōS, is derived from the name of the god of "dawn" in Greek mythology.
Items are characterised by relaxed yet strong and tense designs.
Each season, the brand draws inspiration from music, films, books and everyday emotions.
The clothes express the enjoyment of a mysterious and beautiful time, like the "dawn" at the beginning of the day.
Designer: Shoma Akatsukigawa (Japan/Tokyo)