Established in 2015, the brand was founded by Hed Mayner, who is originally from Israel. He is curre...ntly based in Paris, where he presents his collections.
In 2019, he awarded a special prize ("Karl Lagerfeld Prize") at the LVMH Awards, a global gateway to success for fashion designers.
The items are characterized by silhouettes that hug the body and drape with movement.
The designs are reinterpreted by crossing classic ideas with basic western clothing, and are presented as unisex designs for the contemporary fashion scene.
