ジーン
Brand by VISION OF FASHON, established in 2020.
Based on the concept of "Every day is a good day", the brand designs products that allow people to enjoy their days with the changing of the seasons.
The brand traces the memories of how clothing and life have moved together, and creates products that are gentle to both people and nature.
Focusing on graceful silhouettes based on the Oriental context, the brand adopts materials that enjoy the seasons.
It also focuses on manufacturing using traditional techniques from the "Tohoku"(North part of Japan) region, where the spirit of folk art lives.
The designs are characterised by the embodiment of Japanese spirit.
Designer: Hiroki Kikuchi (Japan/Iwate)
* Related blog links on each product page
