The concept is "innocence". An eyewear brand using "sunplatinum", a material that has been handed do...wn uniquely in Japanese glasses making.
As titanium has become the mainstream, the brand asks Sabae craftsmen to make frames from this dying material using a "hand-bending technique" that has been handed down from generation to generation.
The detailed design and specifications make the most of the characteristics of hand-bending, which titanium does not have.
The beauty of craftsmanship in every detail of the simple yet sophisticated Shichiroku frames is evident in their tasteful elegance.
Designer: Kenji Takahashi(Japan)
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