Chanoma + Tea Ceremony = A brand name that combines Sanoma Chanoma (everyday life) and sado (fine quality). The theme is "fine daily life", "élégance du quotidien". Spelling sa as ``ça'' adds a touch of French spirit. A fragrance brand with the essence of both Japan and France.
Labels and packages are similarly designed to eliminate unnecessary decorations as much as possible. Each perfume has its own Genji Konozu, alluding to its source of inspiration. The meaning of each Genji Konozu is written on the inside of the package, making it a "hidden theme".